What does it mean to be Press Ready?
Sarah Platanitis is a lifestyle journalist and media educator focused on press relations for artists. In this workshop, participants will gain a better understanding of press vs. public relations and how to work more effectively with journalists. Participants will focus on best practices for writing press releases, organizing media kits and websites, being more comfortable during interviews, and how to present newsworthy content to appropriate media outlets.
Details and booking information
Workshops take place at your location or through creative organizations, like Assets for Artists and Easthampton City Arts+. Each session delivers useful and practical topics that are motivating for beginners and energizing for those at intermediate or advanced levels. Included in the workshop is Q&A time, feedback on individual challenges and specific projects, and resources for practice. Email to schedule a workshop.
Kind words about Press Ready workshops
“Sarah connected with the audience and continuously offered helpful examples and tips for the novice to the advanced user. Her teaching expertise exceeded beyond class expectations. I definitely recommend her as a presenter.” – Burns Maxey, artist
“We all shared the same feeling of having greater awareness of the world around us and that we now have the beginning of skills and tools to be more effective artists in that world.” – Adrian Alvarez, comic artist
“I came away with a much better understanding of how to interact with journalists and how to better use social media outlets to market my work.” – Taylor Apostol, sculpture artist
“The workshop was delivered with a sense of humor as well as a sensitivity and respect for the creative work people do. She wants to see artists succeed and knows that sometimes we need help with knowing the best ways to interface with the world. I appreciate her expertise, her willingness to give me honest answers and her down-to-earth personality. She makes the work fun and I highly recommend working with her!” – Christine Kenneally, mosaic artist
“Before the presentation, I was worried I was not far enough along in my career to attend. [Sarah] met all of us where we were, whether that was showing in New York or just painting in our living rooms. The fact that [she] took the time to get to know us before hand and look over our online presence was such a surprise!” – Gwyn Griffith, digital artist